Twitter For Dummies Review

Twitter For Dummies Review

"Twitter for Dummies may be 266 pages long and contain an index, but it would probably help quite a few people to give it a read. Thorough." (AdAge.com, July 7, 2009)

Twitter For Dummies Description
Twitter if well used can boost your business and marketing efforts, and the twitter for dummies guide shows you exactly how you can achieve that.

Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She's joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide.

You'll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you'll learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book covers

• The basics of signing up and creating tweets
• Following other users and adding followers to your own tweets
• Mastering the "Twecosystem"-the tools that tie Twitter to many other Web applications, including mobile devices
• Strategies for enhancing business communication, marketing, and networking opportunities with Twitter

Twitter For Dummies gets you up and running on this hot communications tool the fun and easy way.
 
About the Author Of Twitter For Dummies
Laura Fitton: Laura “@Pistachio” Fitton is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members. The fi rst to publish a white paper on “Enterprise Microsharing” (popularly called “Internal Twitter”), she also writes for and runs the TouchBase blog and is an early beta tester of Seesmic and Qik. She relaunched Pistachio Consulting in September 2008 to connect businesses to new ideas and innovations using all the tools of microsharing. Pistachio comprises the TouchBase blog (covering business use of microsharing), the TouchBase Link Blog (stream of Twitter and microsharing articles for businesspeople, wherever they are published), and serves clients like Johnson & Johnson, Ford Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1, and CommuNteligence.

Michael E. Gruen: Michael E. Gruen has earned signifi cant respect in the corporate sphere and within the startup community as a trusted advisor since 2003. In many cases, he has fulfi lled the role of interim Chief Operations/Chief Technical Officer with several organizations in need of innovative leadership during crucial developmental periods. In 2006–2007, Michael briefl y joined Morgan Stanley as an Analyst. Currently, Michael is CFO/COO at NOM, a Digital Services Agency, and the CEO of a new healthcare startup.

Leslie Poston: Leslie Poston is passionate about helping people and businesses find their way to success via technology. As a writer, she has more than 200 ebooks and books in her repertoire and several more in development.


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Social Media Marketing: An Hour A Day

Social Media Marketing: An Hour A Day Description

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Developing an Integrated, Successful Social Media Strategy using the Social Media Marketing Book

A Step-by-Step Guide

Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.

1. Develop and effectively pitch a successful social media campaign inside your company
2. Learn how to become a genuine Social Web participant
3. Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers
4. Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel
5. Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more
6. Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony
7. Learn best practices for launching your social media program and measuring the results

You'll also find:

1. A comprehensive look from the savvy marketer's perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed
2. Straightforward tools for building social media into your current marketing program
3. Real-world case studies that illustrate successes to learn from and mistakes to avoid. 

The book  is written in English and is made up of 432 pages. Sybex is the publisher of  "Social Media Marketing: An Hour A Day" (October 13, 2008)


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99 Ways To Make Money Using Twitter Review

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99 Ways to Make Money with Twitter Description

Produced by entrepreneurial blog Geekpreneur, creators of the popular Geek's Guide to Twitter, the book covers methods as varied as TwitPitching, app-building, trend-spotting and affiliate selling, and is filled with practical ideas for everyone.

Illustrated with case-studies and proven examples, 99 Ways to Make Money with Twitter reveals how individuals and businesses are using microblogging to build brands, land sales and win new customers. Each chapter explains where to start and how to do it, and even provides a real-life commercial model to copy.

Since winning the SXSW blog award in 2007, Twitter's growth has been phenomenal. From 500,000 users in early 2008, the site now hosts around 10 million microbloggers, and is used by enthusiasts, professionals and businesses alike.

"99 Ways to Make Money Using Twitter is a must-have guide for entrepreneurs who want to capitalize on the Twitter phenomenon. I've shared a number of its suggestions with the startups I counsel. In fact, I intend to apply some of its advice in my own businesses."
- Alexander Muse , Co-Founder, SpringStage.com Startup Network

"Monetizing efforts on the social web can be an extremely daunting task, and in many cases Twitter is one of the hardest places to convert conversation into dollars. Whether you want to integrate Twitter into your company's marketing plan or simply earn extra income, 99 Ways to Make Money Using Twitter is for you. A hat tip to the editors of Geekpreneur for providing real-world examples and ideas on how to accomplish return on investment with Twitter."
- Geoff Livingston, Senior Vice President / Social Media, CRT/tanaka and Author, Now Is Gone

"For those who aren't careful, Twitter can be ridden with empty promises and misinformation as everyone tries to take advantage of its opportunities. With 99 Ways to Make Money Using Twitter, Geekpreneur breaks out a comprehensive approach and detailed instructions on how to tap into this powerful utility."
- Kevin Dugan, award-winning marketing executive and creator of the blogs Strategic Public Relations and The Bad Pitch Blog

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